Client
Flowpass
Role
UI designer // content creator
Team
Cross-functional, including stakeholders, UI designer, and developers
Coworking space in Stockholm
Skills
Go to website
Flowpass is service provider focused on helping you out regarding office space.
During my time at Flowpass, I embraced a dynamic and multifaceted role that extended across various aspects of the company's marketing and design initiatives. My responsibilities included crafting compelling marketing content, developing eye-catching illustrations, and designing presentations that effectively communicated the value of the product to both internal teams and potential clients. Additionally, I took charge of managing the company’s social media content, curating and creating visuals that aligned with Flowpass' brand voice and goals. One of my key focuses was conducting market analysis to better understand our target audience and competitors, which in turn helped raise awareness of the product and position Flowpass more effectively in the market. The marketing materials I designed—ranging from social media graphics to promotional campaigns—had a measurable impact on user engagement, increasing social media interaction by 40%. This surge in engagement helped strengthen the brand’s online presence and broaden its reach to potential new users.
Problem Statement
Traditional field service management involved extensive manual coordination, leading to inefficiencies, delays, and communication gaps between dispatchers and technicians. BuddyPro aimed to resolve these issues by providing a centralized platform where tasks could be managed end-to-end, from scheduling to completion. Key challenges included:
Ensuring Ease of Use for Field Technicians:
The platform needed to be intuitive for technicians with varying levels of digital literacy.
Optimizing Real-Time Communication: Enabling seamless communication and updates between field and office teams was essential to improve responsiveness.
Creating Customizable Reporting: Managers required a flexible reporting dashboard to monitor field metrics and performance indicators.
Goals
- Improve Task Discoverability Design an interface where users can easily browse and select relevant tasks based on time, location, and compensation.
- Simplify Navigation and Planning Provide both list and map views to support flexible task discovery and optimized routing.
- Enhance Task Clarity Make it easy to view key task details, including the type of service, distance, time slot, customer info, and description.
- Support Task Lifecycle Management Create interfaces for accepting/declining, starting, cancelling/rescheduling, and completing tasks, with reasons and notes.
- Facilitate Professional Documentation Enable Buddies to upload notes, photos, expenses, and mileage for accountability and support purposes.
One of my key focuses was
conducting market analysis to better understand our target audience and competitors, which in turn helped raise awareness of the product and position Flowpass more effectively in the market. The marketing materials I designed—ranging from social media graphics to promotional campaigns—had a measurable impact on user engagement, increasing social media interaction by 40%. This surge in engagement helped strengthen the brand’s online presence and broaden its reach to potential new users.
A/B testing
Working closely with the Product designer lead, we conducted A/B testing on various aspects of the product, including interface designs and user interaction flows. This collaborative testing process provided valuable insights into user behavior, allowing us to identify key areas for improvement. As a result, we were able to fine-tune the product’s usability and eliminate design imperfections that might have hindered user experience in the future.
My ability to communicate
the company’s message through a combination of visuals, presentations, and products played a crucial role in Flowpass' overall product promotion efforts. Whether it was through designing graphics for social media campaigns or crafting narratives for presentations, I ensured that our visual assets resonated with our target audience and conveyed the core values of the brand.
Collaboration with Developers for Accessibility & Responsiveness:
Collaborating closely with developers, I ensured the platform was fully responsive for both mobile and desktop, meeting WCAG accessibility guidelines. Adjustments were made to improve color contrast, touch target sizes, and navigation to accommodate both the desktop dashboard and mobile needs of field technicians.
Testing & Iteration:
After completing the prototype, I led usability testing sessions with dispatchers and technicians to observe their interactions with the platform. Feedback helped identify areas for improvement, such as simplifying the task status update flow and refining notification alerts for critical tasks. Based on these insights, I iterated on the design to enhance clarity and reduce friction.
