Crafting Flowpass Visual Experience

Skills

Visual Design · Social Media Content · Marketing Materials · A/B Testing · Accessibility

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Overview

Flowpass is a service provider focused on coworking and flexible office spaces in Stockholm.
During my time at Flowpass, I played a key role in designing marketing visuals, social media content, and promotional materials, ensuring the brand’s message reached the target audience clearly and attractively.

I collaborated closely with the Lead Product Designer, supporting UI initiatives and assisting in A/B testing, while my primary focus was crafting compelling visuals, illustrations, and presentations that elevated both product and brand perception.

Flowpass aimed to expand awareness and engagement for its coworking services in a competitive market.

The challenges included:

Communicating the value of flexible office spaces to diverse user groups
Increasing engagement on social media channels
Creating visually consistent and attractive marketing materials that aligned with the brand
Supporting product improvements with data-backed insights through testing

Design Stage

Research & Market Analysis

To ensure the content resonated with the audience, I conducted market analysis and competitor benchmarking, uncovering insights on:

Audience preferences for coworking and office services
Visual and messaging strategies that drive engagement
Common communication gaps in online platforms

These insights guided the visual direction, social media campaigns, and presentation materials.

Design & Content Creation

I developed a variety of visual assets that were used across marketing channels:

Social media graphics and posts
Promotional illustrations and icons
Presentation decks for internal teams and clients
Marketing materials for campaigns and launches

Key achievements:

Created a consistent visual language aligned with Flowpass’ brand voice
Ensured accessibility standards in visuals (contrast, readability, scalability)
Produced assets that were modular and reusable for future campaigns

Collaboration & A/B Testing

I worked closely with the Lead Product Designer to test interface and interaction variations, analyzing results to refine content placement, messaging, and visual clarity.

This collaborative approach helped:

Fine-tune user interactions
Improve visual clarity and engagement
Ensure marketing materials supported product usability

Results & Impact

+40% increase in social media engagement, strengthening brand presence

Marketing assets improved user understanding and awareness of coworking offerings
Consistent visual style across channels enhanced brand recognition
A/B testing contributed to more effective product communication and reduced friction in content interpretation

Reflection

Working with the Lead Product Designer allowed me to focus on creating high-impact visual materials while understanding how design decisions influence user behavior and engagement.
This experience strengthened my ability to combine creativity with strategic thinking, deliver measurable impact through design, and collaborate effectively within cross-functional teams.