As a Product Designer with a comprehensive skills I bring a wealth of expertise to every project I undertake.
As the Lead Designer at BuddyCompany, I was responsible for overseeing the end-to-end design process for a variety of digital products. This role required not only a deep understanding of user-centered design principles but also the ability to lead and collaborate with cross-functional teams to ensure seamless execution. I took ownership of conducting in-depth market and user research to inform my design strategies, ensuring that our solutions were data-driven and aligned with both user needs and business goals.
One of my most significant contributions was leading a large-scale redesign of the company’s website, which was built using both WordPress and Webflow. This project involved solving complex design challenges, such as enhancing the user experience, optimizing for mobile responsiveness, and implementing accessibility features. As a result of the redesign, key metrics such as user engagement, conversion rates, and overall site performance increased by 78%, significantly improving the company’s online presence and customer satisfaction.
In addition to web design, I also played a central role in redesigning the company's mobile app. My work on the app focused on meeting WCAG requirements to ensure that our product was accessible to all users, regardless of disabilities. This redesign included not only visual improvements but also functional enhancements based on user feedback gathered during extensive testing. The app redesign was a collaborative effort with product managers, developers, and stakeholders, ensuring that every change aligned with the company's objectives while improving the overall user experience.
Furthermore, I was instrumental in the development of a new SaaS platform designed specifically for small and medium-sized businesses. This product was developed to streamline business operations and increase customer retention. I worked closely with the product development team to ensure that the design was intuitive, user-friendly, and scalable. The successful launch of this platform had a significant impact on the company's revenue, driving an 85% increase in profitability.
Beyond product design, I contributed to the company’s marketing efforts by applying my visual design skills to create impactful social media content and marketing assets. I developed eye-catching visuals, promotional materials, and graphics that effectively communicated our brand identity and messaging. These efforts played a pivotal role in increasing the company's visibility and online presence. I'm proud to say that the visual products I designed resulted in a 30% growth in social media followers, increased user engagement, and overall brand awareness.
Through my hands-on approach and collaborative spirit, I was able to contribute meaningfully to multiple aspects of the company's success, from enhancing user experiences to driving significant business outcomes. My diverse skill set in UX/UI design, user research, and visual design has allowed me to deliver impactful results across a variety of platforms.
