Mooova is a logistics platform that connects users with moving services, enabling them to book, manage, and track their moves. The goal was to design a new mobile application that simplifies the moving process, enhances user experience, and increases conversion rates. Goals - Design a user-friendly experience for booking and tracking moves - Minimize confusion around item sizing and transport types - Support both casual users and power users (frequent movers, business clients) - Ensure accessibility and ease of use across all devices Discovery Stakeholder Kickoff We started by aligning with business and tech stakeholders on the product vision, user types, and MVP goals. User Research I conducted interviews with: - Individuals who had recently moved - People who regularly use transport services - Customer support agents from BuddyCompany Key pain points identified: - Users often didn’t know how to describe the items they needed to move - Booking a vehicle without understanding capacity led to failed deliveries - People were unsure if pickup and dropoff addresses were required for every type of booking Define Using insights from research, we defined our core user flows: - Book a one-time move (single item or full load) - Choose vehicle based on size and need - Confirm pickup/dropoff details